{"id":438,"date":"2013-10-08T15:08:22","date_gmt":"2013-10-08T15:08:22","guid":{"rendered":"http:\/\/www.suiteimagery.com\/wordpress\/?p=438"},"modified":"2025-11-20T02:48:58","modified_gmt":"2025-11-20T08:48:58","slug":"5-things-to-consider-when-choosing-an-animated-video-company","status":"publish","type":"post","link":"https:\/\/suiteimagery.com\/wordpress\/blog\/5-things-to-consider-when-choosing-an-animated-video-company\/","title":{"rendered":"5 Things to Consider When Choosing an Animated Video Company"},"content":{"rendered":"

If you\u2019ve been reading this blog<\/span><\/a>, you know just how important using animated videos<\/span><\/a> in your marketing is for communicating your message. While there\u2019s many types of videos, animation can give your company that edge in setting itself apart from the competition.<\/span><\/p>\n

If you don\u2019t have an internal video department and need an outside company to put together an animated video, who should you choose? There\u2019s 5 things you should be looking for as you take into consideration who you will entrust with putting together this major marketing tool:<\/span><\/p>\n

1. Quality<\/b><\/span>
\n Just as there are many different types of books and styles of writing, there are many different types of animation and styles. There\u2019s 2D & 3D, hand-drawn style, and uber-technical animation, just to name a few. It\u2019s important to know what style you\u2019re going for and why. In your research, determine if the company you\u2019re investigating has the ability to accomplish the look you want. It\u2019s not just a matter of using animation, but they should be able to produce top-notch work that\u2019s really going to catch the attention of your intended audience.<\/span><\/p>\n

You\u2019re also going to want to discuss with the animator what their vision is for graphic design. If you need a technically-complex animated video, and the animator for Company X only has far-out, Picasso-like ideas, you\u2019re going to be miles apart. Make sure you see plenty of samples before shelling out your hard-earned cash for this investment.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

A great example of high-quality animation \u2014 produced by Suite Imagery<\/span><\/a>
\n<\/strong><\/span><\/p>\n

2. Technical Experience<\/b><\/span>
\n With the explosion of technology, so many people have access to tools that can create animated videos. Just buy a computer, download software, and BAM! You can whip out a video overnight.<\/span><\/p>\n

However, it\u2019s one thing to have a scalpel; it\u2019s quite another to be able to operate correctly. The company you choose to animate your project needs to be able to do it proficiently. They might have some of the best programs for animation \u2013 like SoftImage, Blender, or After Effects \u2013 but if they\u2019re not well versed or experienced in the type of animation you\u2019re looking to produce, you won\u2019t be happy with the results.<\/span><\/p>\n

3. Service<\/b><\/span>
\n Being married to a graphic designer, I know just how fickle the process is for creating a graphics project. There\u2019s the initial discussion, the mapping out of the work, the crafting, and the revisions. (I\u2019ve also learned that as long as I\u2019m not the client, I should not make comments unless they\u2019re asked for \u2013 for the sake of my marriage and my health!)<\/span><\/p>\n

Sometimes designers are so high on themselves and have too fragile an ego that they don\u2019t like having their work critiqued. Yet they\u2019re not working for themselves. Have the discussion about how your designer likes to work, as well as your expectations for having changes made to your project before signing any agreement.<\/span><\/p>\n

Because you\u2019re investing into the life of your business, you should have as much leeway and access to your designer as you see fit. Ask for references of their previous clients and request for them to share their experiences of how their project was designed. Make sure to inquire about the response time in returning messages, as well as how flexible your potential animator was accepting critiques and changes during the process. You want to know they\u2019re going to be at your service, not the other way around. The more you can know about the process of having your animated video produced, the better.<\/span><\/p>\n

4. <\/b>Turnaround time<\/b><\/span>
\n No one ever gets it right the first time. There will always be changes that need to be made as your animated video masterpiece is created. You need to be upfront as to when you would like the final product, but they also need to be make clear on a) their process for addressing changes and b) the amount of time required for changes to be made. It should be a reasonable turnaround time (at least within 2 weeks), depending on the difficulty of the change request. A good animator need to be readily available to accept changes in a timely manner.<\/span><\/p>\n

5. Price<\/b><\/span>
\n The old adage, \u201cYou get what you pay for,\u201d applies here. Certainly you can find companies or individuals who will give you what seems to be a ridiculously good deal in terms of price. But if they don\u2019t have a great deal of experience and\/or you\u2019re not familiar with the quality of their work, you could end up with an animated video well below what was promised to you when you signed their quote. You\u2019ll feel ripped off and may end up paying another company more money down the line to fix the problem.<\/span><\/p>\n

So do your homework beforehand. Don\u2019t let price be your main determining factor, for paying a little extra on the front end for an animator who can take your vision and successfully make it come to life will help to bring a great return on your investment.<\/span><\/p>\n

Now it\u2019s your turn: What other things do you think people should look for from an animated video company?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019ve been reading this blog, you know just how important using animated videos in your marketing is for communicating your message. While there\u2019s many types of videos, animation can give your company that edge in setting itself apart from the competition.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[10,11,12,13,14,17,18,21,22],"class_list":["post-438","post","type-post","status-publish","format-standard","hentry","category-blog","tag-2d-animation","tag-3d-animation-2","tag-andis-supra120-ion","tag-animation","tag-animator","tag-quality","tag-service","tag-technical-experience","tag-turnaround-time"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/suiteimagery.com\/wordpress\/wp-json\/wp\/v2\/posts\/438"}],"collection":[{"href":"https:\/\/suiteimagery.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/suiteimagery.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/suiteimagery.com\/wordpress\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/suiteimagery.com\/wordpress\/wp-json\/wp\/v2\/comments?post=438"}],"version-history":[{"count":2,"href":"https:\/\/suiteimagery.com\/wordpress\/wp-json\/wp\/v2\/posts\/438\/revisions"}],"predecessor-version":[{"id":2829,"href":"https:\/\/suiteimagery.com\/wordpress\/wp-json\/wp\/v2\/posts\/438\/revisions\/2829"}],"wp:attachment":[{"href":"https:\/\/suiteimagery.com\/wordpress\/wp-json\/wp\/v2\/media?parent=438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/suiteimagery.com\/wordpress\/wp-json\/wp\/v2\/categories?post=438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/suiteimagery.com\/wordpress\/wp-json\/wp\/v2\/tags?post=438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}