PRODUCT VIDEOS

Is it really worth putting your hard-earned marketing dollars into video and animation to promote your products? Let’s look at the stats:

*45.4% of Internet users view at least one video online over the course of a month;¹
*The average user spends 16:49 watching online video ads every month;²
*32.2 videos is an average net user exposed to on an average month;³
*89 million people in the United States will watch 1.2 billion online videos today;⁴
*100 million internet users watch online video each day;
*More than 1 Billion unique users visit Youtube each month, spending more than 4 billion hours watching videos;⁵
*By 2016, online video users are expected to double to 1.5 billion.⁶

OK, so a lot of people are watching video. But what can video do for your website, and most importantly, your business?

 *Visitors stay on a website an average of 2 minutes longer than those who don’t view videos;⁷ *50% of those who watch a video look for more information;⁸

*Webpages with videos attract 2-3x more visitors as those without video, while organic traffic increased by 157%;⁹

But do videos really have an impact on customer’s buying habits?

*45% said they contacted a vendor after seeing an online video ad;¹⁰
*52% of consumers say watching product videos makes them more confident in online purchase decisions;¹¹
*64% are much more likely are to buy a product on an online retail site after watching a video;¹²

*65%of those who look at a video click through to visit the vendor websites.¹³
*85% visitors who view product videos are more likely to buy than visitors who don’t;¹⁴

*80% of internet users recall watching a video ad on a website they visited in the past 30 days. Of those who recalled the video:
          -46% took some action after viewing the ad;
          -26% looked for more information about the subject of the video;
          -22% visited the website named in the ad;
          -15% visited the company represented in the video;
          -12% purchased the specific product featured in the ad;¹⁵
*90% of online shoppers say they find video helpful in making shopping and buying decisions;¹⁶

So having a video definitely impacts consumers. But what if you’re targeting businesses through B2B marketing? How does having a video affect the decision makers within companies?

*59% of senior Executives prefer to watch video instead of reading text, if both are available on the same webpage;¹⁷
*75% of executives watch work-related videos on business websites at least once a week;¹⁸

*65% of executives visit the marketer’s website after viewing a video.¹⁹
*Almost 50% of those who viewed an online video went to make a purchase.²⁰

As you can see, most execs are like the rest of us. If you can catch their eye, you’re going to have a better opportunity to get your foot in the door and on your way to closing the deal.

What’s the bottom line? What can having a video on your website do for your sales? The follow stat says it all:

*There’s an increase of 403% more inquires into a website, effectively generating quadruple the leads of those without videos.³⁰

If you want to see increased revenues for your product, you need to make get videos up on your site – and in all your marketing – PRIORITY ONE. Otherwise, you’re failing to capitalize on a huge opportunity to reach customers that your competition is sure to nab.

If you’re ready to take your business to the next level, click here.

1ComScore.