Tag Archives: website videos

Animation & ROI

When deciding to produce an animated video for marketing or training purposes, one of the most important considerations is the expected ROI… the always important Return on Investment. With the vast variety of animation styles, animated videos can be produced for a wide range of budget ranges.

3D animations with sophisticated and complex scenes will certainly be on the higher end of that budget scale. 2D animated video presentations, such as white board style videos require less production time. And, of course, there’s a bunch of options in the middle of those two ends of the complexity spectrum.

No matter what style of animated video you elect to go with, it’s vital to get the biggest “bang for the buck.” We have clients that have produced animated videos for their products 5-6 years ago, and are still utilizing them in their marketing.

For instance, in early April, we visited a client at a trade show in Chicago, and their featured animated video was the animation we produced for them in 2011! We’ve produced several other industry-specific animations for this client since that 2011 production, but this animation was still serving it’s purpose 8 years after being produced, and still getting the results they demand.

Besides longevity, using animated videos in a variety of manners is another way to add to the ROI. Using animations at trade shows draw attention to the booth, using animated videos on the product / company website gets prospective clients to stay on your site longer. Using animated graphics in presentations…. PowerPoint, Webinars, Sales presentations… again, all very powerful ways to maximize your ROI in a short amount of time.

View our animation sizzle reel, and let us know how we can assist you and maximize your marketing budget’s ROI!

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