Tag Archives: trade show

Animation & ROI

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When deciding to produce an animated video for marketing or training purposes, one of the most important considerations is the expected ROI… the always important Return on Investment. With the vast variety of animation styles, animated videos can be produced for a wide range of budget ranges.

3D animations with sophisticated and complex scenes will certainly be on the higher end of that budget scale. 2D animated video presentations, such as white board style videos require less production time. And, of course, there’s a bunch of options in the middle of those two ends of the complexity spectrum.

No matter what style of animated video you elect to go with, it’s vital to get the biggest “bang for the buck.” We have clients that have produced animated videos for their products 5-6 years ago, and are still utilizing them in their marketing.

For instance, in early April, we visited a client at a trade show in Chicago, and their featured animated video was the animation we produced for them in 2011! We’ve produced several other industry-specific animations for this client since that 2011 production, but this animation was still serving it’s purpose 8 years after being produced, and still getting the results they demand.

Besides longevity, using animated videos in a variety of manners is another way to add to the ROI. Using animations at trade shows draw attention to the booth, using animated videos on the product / company website gets prospective clients to stay on your site longer. Using animated graphics in presentations…. PowerPoint, Webinars, Sales presentations… again, all very powerful ways to maximize your ROI in a short amount of time.

View our animation sizzle reel, and let us know how we can assist you and maximize your marketing budget’s ROI!

Animated Videos for Trade Show Booths

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Our team at Suite Imagery produces a large number of animated marketing videos across numerous industries. One thing that many of our clients use these animated presentations for is their trade show booths. We all know that television screens tend to grab the attention of most people. Getting the attention of someone, and keeping that attention are two different things, though!

Using upbeat music, and timing the motion graphics to match the beat is a great way to draw people in, and hold their attention. While visiting a client at a recent trade show, we were told that the animation we produced for them — over 5 years ago — is still one of their most powerful marketing tools, as it grabs and holds the attention of visitors at their booth, on their website, and in presentations.

Below, you can view one of our most recent examples of an animation utilized at a trade show in Chicago. This client mentioned that everyone was very impressed with the video. A powerful animated video like this can have an amazing return on investment, as it can be utilized over several years — and in a large variety of ways.

If you have questions about using animation for promoting your business at your next trade show, we’re love to hear from you! Call us today at 262-898-8989!